A benchmark with other companies will help the company to compare its performance between others. This comparison is possible with all companies in the benchmark or with only companies from own country or branch. The database contains the evaluations of business models from companies. As shown in the graphic display one can se
e how this works. In the bar graph three bars are visible.
The first bar (Blue bar) is the evaluation of the company. The second bar ( Green bar) is the evaluation of the business models from the benchmark. The third bar (Orange bar) shows the difference between the company and the benchmark. The length of the orange bar shows the difference between the company and that of the benchmark. When the orange bar is between 0 and 5 the company overestimates itself. If the orange bar is between 0 and -5 the company underestimates itself.